The Guardian | Saeed Kamali Dehghan: Their works, which capture a different side of life in Iran, are shifting for vast sums. As the first gallery devoted to Iranian art opens in Britain, we go behind the scenes

A giant canvas depicting the union jack overpowers the entrance to Cama Gallery in London. As you get closer to Fereydoon Omidi�s artwork, the Persian letters inscribed on the painting under the thick layers of red, white and blue become more visible.

Here, at the first gallery in London to be dedicated to Iranian art, Omidi�s multilayered calligraphy was, he said, �a plea for peace and cultural understanding�.

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